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Speaker: Colin Bockman

Effective Marketing & Selling Solutions for Tough Times … real-world Strategies for all businesses !

Colin Bockman is an Innovative Business Thinker, Professional Speaker and Consultant to leading companies.

His very diverse client list includes the likes of Mercedes-Benz, Bob Jane T-Marts, Bakers Delight, Garage World, Electrolux, Singapore Institute of Management … and many, many more since 1984.

Colin’s Consultancy is unique, in that he not only works with his Client’s to Design their Marketing Strategies, he also Creates the crucial Execution Processes and delivers the sell-in and how-to’s for the Management and Sales Team, via his High-Impact Presentation skills.

His background is quite surprising. He’s an achiever who literally started at the bottom. He progressed from hands-on manufacturing to National Sales Manager and at the time when he decided to leave the corporate scene in 1984 and create his own consultancy, he was a Marketing Executive.

At this breakfast, Colin will share with you the key Do’s and Don’ts for your Marketing & Selling Strategies, so you thrive more than survive, in these challenging times. You’ll hear from Colin …

- Why some Businesses are battening down their hatches when they could be sniping Market share … easily and without additional costs

- How companies who are having to reduce their prices to attract Customers, can actually increase their profit … via a simple ‘value’ proposition

- What to do about Loyalty Programs, so they DO work … it is about revisiting the aim and altering the direction

- How to use the most powerful computer available to your business to solve your Marketing and Selling issues … and it will cost you nothing

- And a heap more.

A few succinct testimonials:

"Simply the Best"
Ray Cooper M.D. - The Fibre Care Group

"Your passion for your subject matter is exceptional"
Andrew Muir M.D. - The Good Guys

"You are at the forefront of your profession"
Ron Pedder M.D. - Pedders Suspension

"We have had a 45% increase in business since your program . . . one could say that you have had an impact
on our business - thanks"
Rob Stockdale M.D. - Skill Hire

Closed Door Session

Businesses don’t Succeed People DO !!

Due to Colin Bockman’s vast experience working with businesses from small operations to corporations, we have decided to have him also present in our Closed Door Session … he has so much to offer!

In this session, Colin will focus on the People factor in businesses and how a company’s team in-put can be the difference between surviving and thriving. Be it a 2 or 3 person outfit or a major corporation, those who will thrive are those who will truly recognise the value of the in-put their team can have in the choices that need to be made.

Now is not a time for managers to be pontificating and directing traffic; in fact this methodology will almost certainly result in less than survival.

In this Closed Door Session, Colin will stretch your thinking as to how you can create Innovative Marketing & Sales Strategies and have your team more than anxious to Make them WORK … here is how the Session will un-fold

- Colin will set the scene as to how your Marketing and Sales Strategies need to be re-directed to the key segments … and how to consider what effect this has on your Team and your Customers.

- Then Colin will literally take scenarios from the floor.

- Next, Colin will work with these real-life scenarios to outline the steps that need to be taken to Create and Deliver Fresh approaches and he will weave into the session the how to’s required to involve either your team or even your customers OR suppliers.

Remember, Colin Bockman is an Innovative Business Thinker, so if you are looking for same-old, same-old, do not bother attending this session. Colin’s clients pay him handsomely to have him Consult and then Deliver the crucial Execution processes … so you can guarantee you won’t be hearing theories you will be hearing road-tested methods that others have paid thousands of dollars for.

Plus you can be assured of an enjoyable time as well, as Colin is known for his fast moving high-impact presentation style, full of anecdotes and humour.